OKLAHOMA RESEARCH DAY (PROPOSED)
CLIENT
UCO SCHOOL OF DESIGN
CATEGORY
CAMPAIGN
OVERVIEW
Proposed branding for Oklahoma Research Day 2024. Oklahoma Research Day provides students from different universities in Oklahoma with a platform to present their research projects. The event is also an excellent networking opportunity. This design solution for Oklahoma Research Day utilizes mind-mapping visuals to emphasize the interconnectedness of ideas and the collaborative nature of the research process.
THE OPPORTUNITY
This opportunity was presented to me through UCO Design's working design studio, InkTank. The project entailed designing the event branding for Oklahoma Research Day 2024. My InkTank classmates and I met with our client, who was helping organize the event and received event details. We then each designed unique solutions and pitched them to the client.
THE SOLUTION
My design solution for Oklahoma Research Day 2024 incorporated visuals of mind mapping to represent the research process. The expanding branches stemming from the mind map symbolize the progression of research, with ideas evolving from initial questions. To ensure inclusivity and representation of all attending universities, I utilized a color palette of blues, grays, and cream, reflecting the essence of Oklahoma.
