VIVID ENERGY DRINKS
CLIENT
UCO SCHOOL OF DESIGN
CATEGORY
PACKAGING
RECOGNITION
GDUSA PACKAGING AWARD 2024
OVERVIEW
Vivid is an energy drink brand. Vivid's branding is all about the visual representation of energy. The packaging is a burst of vibrant colors and dynamic compositions, creating captivating visuals that exude liveliness and excitement, perfectly mirroring the drink's energy.
THE OPPORTUNITY
The opportunity was to develop a unified system for a beverage company's drink line. Four unique and unified drink packages were required, at a minimum, as well as a container for those drinks. The type of drink was assigned at random.
THE SOLUTION
Upon receiving my drink type, I was inspired to reimagine energy drink packaging with a new perspective. I decided to design Vivid's drink packaging to visually capture the energizing effect of the drink. My approach focused on dynamic compositions, vibrant colors, and engaging shapes to convey this lively sensation.
