PORTALS
CLIENT
UCO SCHOOL OF DESIGN
CATEGORY
IDENTITY
RECOGNITION
GOLD ADDY AWARD 2024
OVERVIEW
Art transforms and transports. Portals Art Museum's branding revolves around this concept. The logo, an archway with subtle distortion, embodies the transformative power of art. Through varied textures and integrated artworks, the branding encapsulates the diverse realms of imagination art unveils.
THE OPPORTUNITY
The opportunity was to create a packaged experience for a brand we've developed. This project required a lineup of at least 12 deliverables and a launch swag comprising five pieces. Additionally, it needed to provide a glimpse at the exterior and interior of the business.
THE SOLUTION
For this project, I chose to develop the branding for an art museum. The concept behind Portals is that art transports and transforms its viewers. The branding of Portals plays off the idea of interdimensionality, suggesting that art is a portal into other worlds/dimensions.
