PATIL PASTA
CLIENT
UCO SCHOOL OF DESIGN
CATEGORY
PACKAGING
RECOGNITION
SILVER ADDY AWARD 2024
AIGA FLUX AWARD 2024
OVERVIEW
Patil is a red lentil pasta brand that offers an accessible array of enjoyable, gluten-free, and vegan pasta alternatives. Patil’s packaging is elevated yet playful and communicates that dietary limitations need not be perceived negatively but celebrated as exceptional choices.
THE OPPORTUNITY
The opportunity was to create a unique line (three flavors/styles) of food products. These products needed to be gourmet or elevated in some way. No liquids or things in bottles or jars were allowed for this project. No digital mockups were allowed for this project.
THE SOLUTION
For this project, I decided to create a red lentil pasta brand. The name Patil is a combination of the words lentil and pasta. Patil’s packaging is fun and unique and communicates that pasta alternatives can be exciting and special. I made all elements of the brand and physically made all the packages and photographed them.
